So you have an enthusiastic Communications team and they are thinking of making short videos on their phones to help promote the company or organisation you work for.
But they are short of ideas? Well, here are some great ideas for perennial videos that can be put on your social channels, on YouTube and embedded on your website.
- Hello and welcome: Get your CEO or top person to give a quick “hello” to the company, inviting the viewer to find out more by looking at the website (don’t forget to add the text of the website!), and following your socials.
- A tour of your premises: This is ideal for those who make things but may not have a retail outlet – like factories, workshops and even garden centres, who sell their products online. Do a quick tour over someone’s shoulder to show them around.
- How to find us. For those who do want people to come to them, it’s a great idea to show them where you are and how to find you.
- Frequently Asked Questions no. 1: Every company has FAQs – the questions everyone is always asking. Draw up a list of the top 3 – that’s 3 videos with a question and answer format straight away.
- Latest news: Got something to announce? New staff member? New premises? This is a short video expressing your excitement at the news.
- Behind the Scenes: People love to have a look inside your office or business – show them around and it’ll help engagement with your team and your customers.
- New product: Got a new product in development and about to be ready for market? Give your followers the heads up about it, and even show the steps in the development process.
- Hello to the team: AS well as your main front person, bring your team together for a hello on video to explain who everyone is.
- Frequently Asked Questions no. 2: the next 3 questions that people regularly ask, and give them the answers or tell them where to find out more.
- Teach them something: Lots of companies sell products that need explanation on how to use them. Be that company who makes videos unboxing your product and showing people what to expect.
In all of these videos, never forget to add the website address and the Call to Action – contact us, buy now, book here.
And good luck!
Remember you can learn how to make great smartphone videos with our Mobile Video Storytelling course. Check it out on our website under COURSES.
