4 Ideas to Get you Started on Food Videos

Are you a chef, café or restaurant owner, or involved in the food and hospitality business?

The food and beverage industry has been laying low during this pandemic, but this summer 2021 is about to see a big comeback in money spent in the hospitality sector. Video has always been and continues to be important to promote a business or product. 

Don’t let this spike in business pass you by, start making videos NOW to promote your business and/or your product. Not sure where to start? Here’s five ideas to get you going.

1. Keep it simple

If you are active on social media, you have definitely seen the Viral Tik Tok Feta Pasta Recipe. This one-pot recipe took the food world by storm for weeks, leaving supermarkets and corner shops alike unable to stock feta cheese. In 15 seconds, the recipe is explained through a voice over, while the video shows the pasta being made, and of course the delicious finished product. 6 ingredients into one pan, and thrown into the oven for 30 minutes. It doesn’t get much simpler, but it sure was effective! Here’s a slightly longer version on YouTube.

2. Include different shots for variety

To add some variation and to keep interest in your video, try taking short clips of different parts of the process and add music over them. For example, take 5-second clips of you picking ingredients from the supermarket or even the polytunnel, of the food first raw and then cooked, taking the food in and then out of the oven, and of course the finished product. Rory O’Connell makes great use of his different shots in ‘How to Cook Well with Rory O’Connell.’ Have a look here

3. Be enthusiastic

The Happy Pear are two very well known brothers from Greystones, County Wicklow, and they have come a long way in the last five years in terms of making professional videos cooking their own recipes. These videos get thousands of likes and views, and hundreds of comments, but the top and most frequent comments on all their videos is from someone who admires and appreciates how enthusiastic and excited they are about what they’re making. Even if you’re more nervous than you would like anyone to know, fake it ‘till you make it! Here are the lads.

4. Use music and text

Catherine Fulvio’s videos are a great example of using text and music to great effect, which in turn makes the video and recipe easy to follow. It’s always nice to add a bit of personality at the beginning or end of the video to allow the viewers to see the person behind the business or product. See how Catherine does it here

Now that you’re equipped with the tips, all you’ve got to do is get started!