Case Studies

;

See what our past students have made

Claudine Leonard Design

Digital Marketer Claudine Leonard was a member of the Video Marketing for Business blended online course we ran over 4 weeks with the Laois Partnership in May 2021.

One of the practical assignments was to make a Frequently Asked Questions video, which she did on the InShot app combined with visuals designed in Canva.

I think the result was terrific!

Our Video Marketing for Business course is a bespoke 4-week course in which small businesses learn the essentials of video making to market their businesses – by the end, they have a range of videos made, from video interviews, promo videos and FAQ videos. We were commissioned by the Laois Partnership in association with Laois County Council to run this course.

If you would like to find out more about our bespoke video training courses, or any of our media training services, do email us at [email protected] or phone us at 01 2542984.

A Tour of the Children’s Garden at the National Botanic Gardens

We taught a group from the Office of Public works in early 2021. One of the videos that was produced was this lovely virtual tour of the Children’s Education Garden in the National Botanic Gardens from Melissa O’Biren. Melissa’s use of multiple, dynamic shots make for a very engaging video.

Irish Network Against Racism

In this very concise video, Aga from the Irish Network Against Racism talks about their recent “Responding to Racism Guide”. She makes excellent use of transitions and animations to help give us an overview of the guide and clearly communicates where we can find it.

Exploring Figure Drawing with Rebecca Deegan

Rebecca Deegan is a Visual Artist based in county Laois. She joined us on one of our group courses to learn how to better use video to promote her art and her art courses. In this video Rebecca is advertising her “Exploring Figure Drawing” course that she runs online. She uses text to great effect to help convey her message and highlight the important points in her video.

Vagabond Tours

Vagabond tours came to us in early 2020 so we could help them tell their own stories and share the beautiful Irish landscapes they work in with the world.

“Our goal for the session was to energise our team ahead of the coming season and inspire them to try new techniques in shooting video. This was put to a stern test within weeks. After Covid-19 struck, we turned to our tour guides to create content for our social channels.

The results have been fantastic. Themed around Ireland both pre- and post-lockdown, the videos have strengthened communication with our audience across all of our social channels. One of the most satisfying aspects has been the amazing contributions of certain team members who wouldn’t have previously been confident shooting video before your training session.”

– Derry Nairn, Vagabond Tours Digital Marketing Executive

Event Announcement from the NRF

Events & Marketing Coordinator for the National Recruitment Federation, Anna Douglas, made this excellent video with the CEO, Geraldine King. Using video to promote their upcoming conference was a great way to inform people of what’s happening while creating a buzz around the event.  

Putting Lucan on the Tourist Map

Gemma Tuffy recorded this interview and story which illustrates how a video interview combined with text and some extra shots can make an effective story to engage with your audience. Joanna is a local councillor in the Lucan area of Dublin. Gemma learnt how to record and edit this all on her smartphone.  and edited Gemma participated in one of regular training sessions with members of the Irish Congress of Trade Unions. 

Search & Recovery: The Challenging Role of the Navy Diver

Lorna Siggins is a print and radio reporter who did our podcasting course recently. Obviously not being a stranger to audio recording and production, the course helped Lorna refine her radio skills to create online podcasting content. 

Here she is for Afloat.ie with a podcast recorded in challenging conditions.

Losing My Religion by Joe Armstrong

Humanist celebrant and former student for the Catholic priesthood, Joe Armstrong has put his podcasting skills to work, creating an engaging and thought provoking podcast about questioning the powers that be and thinking for yourself. 

What Clients Say

Video Training was the perfect course for me. In just one day I learnt everything I needed to know about creating, filming and editing video clips that would effectively promote my business. Handy tips like the importance of mics, understanding light, working around weather, the best editing app to use and how to use it. I learnt how to add music to my videos, voiceover the film, overlay ticker tapes; in short (and the course was short, literally one day), I walked away perfectly equipped to make professional videos that would represent me and my business in the best possible light. I also got a list of the equipment required, (which is not much) and the best places to get it. Aileen has a depth and breadth of experience that is invaluable. She made this easy. She made it simple and understandable. She also happens to be one of the nicest, friendliest people on the planet. Training days are often dull, boring events that you struggle to get through. This was a fun, lively, highly interactive day, where I was constantly learning and enjoying the process. I strongly recommend this course for anyone looking to up their game, or even just to simply understand how to go about making professional video content. It is excellent value for money, you won't be disappointed, and you will definitely use what you learnt time and again.

Helen Seymour

I did the smartphone video training course with Aileen O’Meara Media. I found it very practical, very easy to understand, and also most importantly very usable. Since doing the course with Aileen I have been able to do one minute or one and a half minute videos with my clients live at events. If there is a launch of a report or some research, we’ve been able to do a one-minute clip explaining what the findings and key messages are. I have then been able to take those clips from my phone back and edit them, get them up on to YouTube for my clients, and then my clients have been very pleased because they have been able to use these on their website, use them on their social media, and also, I have been able to add an additional service for my clients and that has added to the sense of value that I am able to bring to them. So, I would highly recommend the smartphone video training course with Aileen O’Meara Media.

Ronan Cavanagh Cavanagh Communications

Aileen has delivered a number of workshops on Mobile Video Storytelling for PRII Members, run both as open courses and as part of bespoke in-house training. Feedback has been universally positive with a many participants complimenting Aileen’s clear and practical approach. Her knowledge of the technology and her tips on execution helped demystify the whole area for many. Most importantly everyone was equipped with the skills they needed and a straightforward model to tell their stories via video. As well as enjoying themselves in the process.

Frank Condon Development & Research Manager, Public Relations Institute of Ireland

Had been looking to up my video game for social media but wasn't sure where to start. Aileen's course offered clear step-by-step instructions (very accessible for even for beginners) which I found myself flying through! I was able to apply what I had learned within an hour after I finished the first part of the course. The two short video assignments with accompanying feedback were invaluable, as well as the discussions with the other participants really helped with ideas around best principles for filming and editing a video. I've newfound confidence in producing video content using nothing but my phone to edit. Thanks again Aileen!

Aoife Ngo  PRII

The training course came in really handy over the last few months. We were able to get our lovely Forget Me Nots choir on Zoom to get connected again! Many of them are aged over 80 and about a third are living with dementia so a visual aid was very useful indeed! The video really did the trick and helped us all to connect. We had over 100 older people on Zoom twice a week since April!

Karen Meehan  Forget Me Nots Choir

I took part in the ICTU Online Video Training and I am most grateful to you and ICTU for giving me this opportunity. I found that it was a most valuable experience and I learned so much over a short period. Aileen O'Meara is an excellent tutor and made it easy to learn. Her workshops and modules were very practical and hands-on. She gave two practical assignments to complete and provided feedback on our efforts and while we were given a short time to complete each assignment, this in fact proved very effective.

Denis O’Boyle
ICTU Member

Really enjoyed the video training course with Aileen. I didn't have much experience working with videos beforehand so it's great that I will now be able to use this training for an essential part of my job. Aileen gave great, useful feedback and, it was also a good bit of fun!

Karen Clarke

I recently completed the Mobile Video Storytelling course with Rathdown Media Institute and was amazed at how much I learned in a very short time. While I had done short videos myself before, they were only very basic ones. The tutorials were great and easy to follow and they went through the whole process step-by-step. The tutor, Aileen, provided very detailed feedback afterwards and was great with further tips and tricks to make your videos even more professional. I found the sharing of our video assignments with the rest of the class especially useful, as you picked up other ideas and hints you may not have thought about before. Thanks Aileen!

Anna Douglas
Events & Marketing Coordinator – National Recruitment Federation (NRF)