Promote Like A Pro
ourse Length: 4 x 3 hours
Duration: 4 weeks
Level: Beginner | Emerging
Cost: €750 plus VAT
(introductory offer)
Equipment: A smartphone, an event to promote (if possible), and at least one social media channel to post your content on.
This course takes place over 4 consecutive afternoons in 3 hour live sessions on Zoom, combined with video modules and practical assignments on our Teachable platform.
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“Promote your Event like a Pro” is a practical interactive course, designed to help you become an effective and efficient promoter of your event, big or small.
It teaches you the practical skills to make good content, write a great press release, and get it out there to your target audience.
It’s run over 4x 3-hour live online sessions, live on Zoom, with interactive practical assignments, and pre-recorded video lessons. Access to the online lessons is available for a year after you complete the course.
On completion of this course, you will have the skills to make a short video for social media, write an effective press release, know how to circulate it, know how to do a media interview.
For this course, you will need a good smartphone, ideally an event to promote, and at least one social media channel up and running.
What you’ll learn:
- How to write and distribute an effective press release
- How to make a short and professional smartphone promotional video
- How to approach your target media
- How to prepare for and manage media interviews
- How to write a promotion plan for your event
Who is this course for?
Whether you’re organising a small community event or a larger public gathering, this course is perfect for anyone looking to successfully promote their event through traditional media, broadcast outlets, and social media platforms.
We have trained NGO teams, large and small business owners, librarians, business consultants, marketing teams, artists, musicians, real estate agents, fitness instructors and more on essential media skills to promote their events, their businesses and their communities.
Course Trainer:
This course is devised and delivered by one of Ireland’s leading media trainers, Aileen O’Meara, an award winning former RTE Health correspondent and producer. Aileen’s Rathdown Media Institute is a leading trainer in media-based training courses, live online and bespoke courses in person.
Course Outline
Module Two - The Media Interview
Lesson 2.1: Contact local/specialist/national media and prepare interview
Lesson 2.2: How to find your local media – print & broadcast, online.
Lesson 2.3: How to approach a journalist.
Lesson 2.4: Prepare your Media questions and main points.
Assignment 2.5: Draw up a contact list of journalists, including email list.
Assignment 2.6: Write 3 top questions and do briefing notes.
Module Three - The Video
Lesson 3.1: Why a short video matters.
Lesson 3.2: A 30-second promo video interview – how to.
Lesson 3.3: Essential equipment.
Assignment 3.4: Record and edit a 30 second promo video.
Assignment 3.5: Upload your video and add a link to your press release.
Module Four - The Promotion Plan
Lesson 4.1: Promotion plan with timeline.
Lesson 4.2: Strategic use of social media.
Lesson 4.3: Using your networks and community to spread the word.
Assignment 4.4: A one page social media strategy.
Assignment 4.5: A one page bullet list Action Plan for Promoting Your Event.
Module One - The Press Release
Lesson 1.2: Why the Press Release is essential.
Lesson 1.3: Template – how to write your press release.
Lesson 1.4: Example of press release.
Lesson 1.5: Photo to accompany press release.
Assignment 1.6: Write a one-page release for your event.
Assignment 1.7: Take a photo to accompany your press release
