So it’s January and the New Year Resolutions are already being abandoned, right?
Every early January I sit down with a sheet of paper and a pen, and give some thinking time to the Goals I want to reach in the coming year for my business. It’s a good time – it’s less frenetic in early January, and the Christmas/New Year break has given me a bit of thinking time.
Then the months fly by, and the Goals slip into the background a bit. So I have found it great to put those goals in a place where you can be regularly reminded of them – like in your calendar in six months’ time.
So I advise one goal for the coming year for your business – make videos on a regular basis!
This is my Number One Goal by the way….
And why?
Because I have realised that video has been a really powerful marketing tool for me in 2019 for my video training business.
So obvious but I wasn’t exactly making the best use of video in social media and email marketing before 2019.
There was always something else to do. I knew I needed to have my hair right, I needed to know what I was going to wear, – every excuse in the book!
The statistics show that video is the most powerful marketing tool there is right now for companies or organisations selling and promoting their services to customers via the internet or social media.
85% of consumers want to see more video content from brands. (HubSpot)
56% of consumers believe that a company should have video content on its website. (Forbes)
78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
So now I am sharing my tips for how to ensure you have a good video production plan in place for 2020.
- Just do it – don’t overthink the hair or the clothes – if the mood takes you and the sun is shining just make that video.
- Block out time in your calendar to make videos and include editing time in there. Editing done on the same day as recording always produces fresher videos.
- Identify someone who can help you with the video recordings – while we can all record ourselves on selfie mode the videos always look better if someone else is recording you – and encouraging you!
- Buy some equipment to make your videos a bit better – you don’t have to break the bank on a selfie stick, a tripod or a microphone, but do find 100 euros or so and that will make an enormous difference.
- Watch YouTube for ideas and make sure you have a YouTube channel – essential to help you get found on the vast internet world wide web.
- Keep it simple in the beginning – a simple one-take video talking to camera for a minute or two can get you going every time.
- Look at YouTube, and the social media of companies or organisations similar to yours for ideas – don’t copy, but get inspiration!.
- Post regularly and consistently – once a month is good, once a week is better.
- Ask the WHY question on a regular basis – why are we doing videos and who are we talking to?
- See the benefits of your videos – and enjoy the creativity of making them. Good luck!
